The Personalization Cards for Commerce are your team’s creative toolkit to design smarter, more relevant customer experiences. Based on the Bowtie of Personalization from Hello $Firstname, the deck makes it easy to connect data, content, and channels in ways that drive sales and loyalty.
Each deck contains 200+ beautifully printed cards across the five personalization dimensions:
Segments – from first-time buyers to loyal customers and price-sensitive shoppers
Moments of Truth – abandoned carts, replenishment needs, or loyalty milestones
Messages – tailored nudges, offers, and service updates
Content Feeds – dynamic product feeds, reviews, or trending items
Touchpoints – email, app, social, in-store, and beyond
Crafted in fantastic quality, the cards are durable, easy to handle, and designed for repeated workshop use. They come delivered in a neat, sturdy box that looks just as good on your office shelf as it does on the workshop table.
💡 Perfect for workshops, campaign planning, and strategy sessions.
Use the cards to spark ideas, map customer journeys, and align your team on concrete personalization use cases that turn browsers into buyers — and buyers into loyal advocates.


