The Personalization Cards for Charities & NGOs are your team’s creative toolkit to design smarter, more relevant supporter experiences. Based on the Bowtie of Personalization from Hello $Firstname, the deck makes it easy to connect data, content, and channels in ways that increase donations, strengthen loyalty, and grow advocacy.
 
Each deck contains 200+ beautifully printed cards across the five personalization dimensions:
Segments – from one-time donors to recurring givers, high-value supporters, volunteers, and legacy donors
Moments of Truth – first donation, abandoned pledges, street fundraising, campaign anniversaries, or donor lapses
Messages – thank-you notes, impact updates, appeals, event invites, and reactivation nudges
Content Feeds – project updates, success stories, press coverage, merchandise, and local initiatives
Touchpoints – email, SMS, direct mail, phone, website, peer-to-peer, and events
Crafted in fantastic quality, the cards are durable, easy to handle, and designed for repeated workshop use. They come delivered in a neat, sturdy box that looks just as good on your office shelf as it does on the workshop table.
 
💡 Perfect for workshops, campaign planning, and strategy sessions.
Use the cards to spark ideas, map supporter journeys, and align your team on concrete personalization use cases that turn first-time donors into recurring supporters — and supporters into lifelong advocates.