Personalization cards - and canvas
Building on the Bowtie of Personalization, the Personalization Cards act as a bridge between the technical and the commercial, helping teams translate insights and content into concrete ideas and discussions, freeing imagination and naturally sparking conversation between colleagues and partners.
Personalization cards
The Personalization Cards are designed to serve as a practical tool in workshops and collaborative situations where teams are working on personalization strategies or lay out tactics for a specific personalized touchpoint. The cards are based on the Bowtie of Personalization and help translate complex insights and technical opportunities into concrete ideas that can be discussed and developed together.
There are different card sets adapted to industries such as commerce, subscription, charities/NGOs and banking, so you can work with the examples and challenges that best fit your reality.
The physical cards can be purchased here on the site, and they make a significant difference when teams gather around the table to visualize possibilities, challenge each other's thoughts, and agree on a direction.
Personalization canvas
In addition to the book, a digital Personalization Canvas has also been developed, available on the Miro.com platform. Here you can build your personalization use cases through drag'n'drop – either together with your team in a physical room or collaborating remotely. The cards are a natural part of this canvas and make it easy to translate the book's models into concrete plans that can be prioritized and executed.
The canvasses are 100% free to use!
Order a deck for your team
Below you will find the personalization decks we have produced so far. Order one for your team today and start workshopping!
