Cards & canvas

Personalisation Cards

Building on the Bowtie of Personalisation, the cards act as a bridge between the technical and the commercial: a way to translate insight and content into concrete ideas a team can actually discuss and build.

How teams use them

The cards are built for workshops and collaborative sessions where a team is working through a personalisation strategy or a specific touchpoint. Different sets are tuned to Commerce, Subscription, Banking and Charity/NGO, so the examples and challenges on the cards match your reality rather than a generic one. Physical decks are shipped worldwide; a free digital canvas covers the same ground on Miro.

Prefer a guided session over working it out alone? Book a card workshop →

See them in action

Three short videos: an introduction to the deck, and two examples of putting it to work.

Introducing the Personalisation Cards

Pretotyping a marketing automation flow

Personalising to a specific segment

Cards, in the room

A sample of teams actually using the deck: sorting segments, mapping moments of truth, and turning the cards into a plan on the wall.

A team mapping Moments of Truth with the cards — Mapping Moments of Truth on a shared canvas

Rasmus Houlind presenting a Personalisation Card at a talk — Introducing the deck at a live session

Sorting through Segment cards by hand — Sorting Segment cards

Want a session like this for your own team? Book a card workshop →

“We've purchased both the Subscription and Retail packs, and both are incredibly inspiring. They've helped us turn the theory from #HelloFirstname into real, practical action, and given us a shared language and a clear method to follow.”

Anne Charlotte Storm, Customer Journey Manager, Gyldendal

Rather have me run the session with you? See the workshop format →

Prefer to work digitally?

The Personalisation Canvas covers the same ground as the cards on a free, drag-and-drop Miro board, alone or together with your team. A free Miro account is all you need.

Commerce Canvas → Banking Canvas → Subscription Canvas → Charity / NGO Canvas →

The full deck

All five card types, sorted: Segments, Moments of Truth, Messages, Content Feeds and Touchpoints.

The full Personalisation Cards deck, sorted by category

Order a deck for your team

Each deck below is confirmed by email rather than a checkout, so send a note with the deck and quantity and I'll get back to you directly. Prefer a guided session instead of working through it on your own? Book a card workshop →