Rasmus Houlind — Omnichannel Institute
Personalisation only works when insight and content are tied together.
Author, speaker and CXO at Agillic. Creator of the Bowtie of Personalisation and the Omnichannel Hexagon: the shared language hundreds of marketing teams now use to stop talking past each other.
My story
Throughout my career I have worked with digital marketing and customer loyalty, from marketing automation and omnichannel marketing to e-commerce, content management and influencer marketing. I am currently Chief Experience Officer at the martech company Agillic, alongside several board memberships and investments.
I write marketing books and give frequent talks for SME networks and companies across the Nordics and beyond, and I built the Bowtie of Personalisation and the Omnichannel Hexagon because I got tired of watching smart teams talk past each other over words like "personalisation" and "omnichannel" without ever agreeing what they meant.
A new podcast
Hello Me.
A podcast from Rasmus Houlind & Frans Riemersma on how AI has flipped personalisation: marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.
Listen to episode 01 →
Start here
Find what you came for
Frameworks
The Bowtie of Personalisation, the Omnichannel Hexagon, and a maturity test you can take right now.
Explore →
Books
Hello $Firstname and Make It All About Me: the two books behind both frameworks.
Read →
Courses
Beyond Hello $Firstname: Personalisation Practitioner, online or as a blended programme in Copenhagen.
Enrol →
Personalisation Cards
Personalisation Cards for Commerce, Subscription, Banking and Charity/NGO teams.
Order a deck →
Speaking
Keynotes and talks on personalisation and omnichannel marketing, in Danish or English.
Book me →
Resources
Free downloads: illustrations, the Personalisation Canvas, and the Pyramid of Personalisation.
Download →
Contact
Get in touch about a keynote, a workshop, or anything else.
Say hello →In the room
What this looks like in practice
